Copywriting Websites
We create websites and we do copywriting
One of the other main things you need to do
as a copywriter is you find and amplify their
pains and desires. That is how you you get
them to take steps forward to taking that
call to action. Humans go through life and
we have things we want and desire and
things we dont like about our current
situations. Its our job to amplify those pains
and desires and bring those to the forefront
and reignite that passion
Copywriting Websites
We create websites and we do copywriting
One of the other main things you need to do
as a copywriter is you find and amplify their
pains and desires. That is how you you get
them to take steps forward to taking that
call to action. Humans go through life and
we have things we want and desire and
things we dont like about our current
situations. Its our job to amplify those pains
and desires and bring those to the forefront
and reignite that passion
Copywriting Websites
We create websites and we do copywriting
One of the other main things you need to do
as a copywriter is you find and amplify their
pains and desires. That is how you you get
them to take steps forward to taking that
call to action. Humans go through life and
we have things we want and desire and
things we dont like about our current
situations. Its our job to amplify those pains
and desires and bring those to the forefront
and reignite that passion
Copywriting Website
We create websites and we do copywriting
One of the other main things you need to do
as a copywriter is you find and amplify their
pains and desires. That is how you you get
them to take steps forward to taking that
call to action. Humans go through life and
we have things we want and desire and
things we dont like about our current
situations. Its our job to amplify those pains
and desires and bring those to the forefront
and reignite that passion.
Copywriting Websites
We create websites and we do copywriting
One of the other main things you need to do
as a copywriter is you find and amplify their
pains and desires. That is how you you get
them to take steps forward to taking that
call to action. Humans go through life and
we have things we want and desire and
things we dont like about our current
situations. Its our job to amplify those pains
and desires and bring those to the forefront
and reignite that passion

Attention

As explained earlier one of the first things you have to do as a copywriter is grab the reader's attention. Not only at the very beginning like when you're trying to get the reader to find out about your company from out there in the wild online, but you need to do it every step along the way. After you have managed to grab their attention and you seek to monetize their attention you have to keep getting their attention the entire way until they make that CTA ,because if they lose interest or stop paying attention and they go back to their Tik Tok videos or their Instagram reels you're out of luck.

How Attention Works

We live in a world where attention is hyper competitive. Every time someone decides to pay attention to a piece of your copy they are choosing not to pay attention to that Tik Tok video or any number of things that are calling for their attention at that time. There is always a battle for attention and you need to make sure that your copy, the words that you put or the videos that you post or whatever copy it is that you produce in front of the reader is the most interesting thing to them in the world right there and then. In order to do that you need to understand how attention works on a fundamental level.

Opportunities

Opportunities are things we can eat, things that we can have that are cool, mating, social acceptance as a copywriter you need to understand what motivates people .

Threats

Threats are things that are going to hurt our status, hurt our actual security, anything that is cataclysmic or anything that is going to massively take away anything from us.

How our brains work

Our brains choose to focus on things based on very basic evolutionary drivers. The brain has developed since the caveman era a sort of hardwired system to just determine what to focus on. Due to this evolutionary way of focus developing over centuries there are certain things that take huge priority and those are the levers you want to pull in order to generate and keep their attention on your copy. This can be broken down into two main areas. Humans are hardwired to opportunities to help them progress and to threats to ourselves.

Its always important to do thorough research before you begin any copywriting

The Power of Newness and movement

Anytime the human brain sees movement it latches onto it and is drawn to working out what is going on over where the movement occurred. Change and visual movement is extremely powerful in helping you grab attention.

Anything that is new or changes in your environment immediately draws your attention because it might be an opportunity or it might be a threat. We are hardwired to look for new things. The interesting thing here is, after a while your environment tends to fade away into existence you almost forget it's there. For example if your reading this you probably have a window nearby and you're not currently paying attention to it. But if something swooped by really fast and it caught your eye you would instinctively go to the window to see what it was because it's something new. That small event that was new has grabbed your attention. This is extremely important in copywriting.