Copywriting Websites
We create websites and we do copywriting
One of the other main things you need to do
as a copywriter is you find and amplify their
pains and desires. That is how you you get
them to take steps forward to taking that
call to action. Humans go through life and
we have things we want and desire and
things we dont like about our current
situations. Its our job to amplify those pains
and desires and bring those to the forefront
and reignite that passion
Copywriting Websites
We create websites and we do copywriting
One of the other main things you need to do
as a copywriter is you find and amplify their
pains and desires. That is how you you get
them to take steps forward to taking that
call to action. Humans go through life and
we have things we want and desire and
things we dont like about our current
situations. Its our job to amplify those pains
and desires and bring those to the forefront
and reignite that passion
Copywriting Websites
We create websites and we do copywriting
One of the other main things you need to do
as a copywriter is you find and amplify their
pains and desires. That is how you you get
them to take steps forward to taking that
call to action. Humans go through life and
we have things we want and desire and
things we dont like about our current
situations. Its our job to amplify those pains
and desires and bring those to the forefront
and reignite that passion
Copywriting Website
We create websites and we do copywriting
One of the other main things you need to do
as a copywriter is you find and amplify their
pains and desires. That is how you you get
them to take steps forward to taking that
call to action. Humans go through life and
we have things we want and desire and
things we dont like about our current
situations. Its our job to amplify those pains
and desires and bring those to the forefront
and reignite that passion.
Copywriting Websites
We create websites and we do copywriting
One of the other main things you need to do
as a copywriter is you find and amplify their
pains and desires. That is how you you get
them to take steps forward to taking that
call to action. Humans go through life and
we have things we want and desire and
things we dont like about our current
situations. Its our job to amplify those pains
and desires and bring those to the forefront
and reignite that passion

Objectives

The first thing you need to understand about writing, when it comes to copywriting is it is writing with a purpose. You have a defined purpose every time you sit down and create any piece of copy, no matter where it is on the funnel. There is some purpose, there is a reason you are putting those words together. There is some action you want your reader to take and all of your writing has to be geared to that objective. This isn't a boring essay or some tick box writing assignment this is writing that is designed to create an effect in the readers mind.So there are a few questions you need to ask yourself.

Who are you talking to?

The first question is who are you talking to. This is extremely important when you are sitting down to do your copywriting because you want to make sure that your writing can match up to them and impact them on a deep level. In this world of copywriting whoever can impact the reader the most wins. They will have a competitive advantage and the more detailed you can be about the type of people that you are trying to help, the more narrow you can define your target market their desires, their life situations, their values , their beliefs all that stuff the deeper you will be able to impact them the closer you will be able to tailor your words to their internal and mental representations. The better you will be able to build a relationship with them and the greater you will be able to impact them overall and help them actually make a change.

Where are they now?

An important thing to understand when trying to figure out who you are talking to and where there are right now emotionally, mentally, their desires ect.. you need to understand what level of awareness they have and what level of sophistication. What I mean by level of awareness is most people go through their lives in the world and they either know their problems or they don't.

What actions do i want them to take

Once we understand who we are talking to and where they are now, we need to sit down and define the objective that we are trying to accomplish with whatever piece of copy we are writing. To understand this we have to realize there are a great over arching exam of objectives that we are trying to achieve with our business, with just at a bare minimum amount of time once we have grabbed their attention.

Steps they need to experience

What are the steps the reader needs to experience inside of my copy to go from where they are now to taking the action i want them to take? What do they need to think? What do they need to hear? What do they need to imagine? What do they need to believe in order to take this define action. You plan out all those things and then you write you words in the middle so that when someone pops up on that sales page or ad or whatever piece of copy your writing, they experience all those emotions and thoughts and feelings and it helps them decide to take the action you want them to take.

Its always important to do thorough research before you begin any copywriting

The Avatar

Once you have completed your market research, you have accumulated a whole bunch of customer language, you have gathered a lot of data about the type of people you will be talking to and now have a general understanding of your target market you are going to want to channel all that information into a single bodied entity and this entity is called an Avatar. This is an imaginary version of one person that matches and represents your target market.

This Avatar you will give a name, a face and you should also give them an age as its very helpful to take that general information you found about the target market and condense it into one single bodied entity.

Why Avatars are important

You can imagine what their day is like, what it looks like to get up, they go to work and do this ect. You want to have this person created as a simulation inside of your brain. So that when you write you can imagine you are writing directly to this person. This gives you the power of specificity. This gives you the power of communication to one person and taking that one person on a journey towards that objective. When you have a clearly defined avatar and when you have that in mind as the person you are writing to when you sit down to write, everybody who reads it will feel like you are speaking to them. They feel as if whoever wrote this ,wrote this to one person and that one person is them.