Copywriting

This is essentially learning how to write for money , how to create words that inspire action that earn you money and earn your clients money. The first thing you need to understand about writing, when it comes to copywriting is it is writing with a purpose. You have a defined purpose every time you sit down and create any piece of copy, there is some purpose, there is a reason you are putting those words together. There is some action you want your reader to take and all of your writing has to be geared to that objective.

Action buttons inside the human brain

One of the main things you need to do as a copywriter is you find and amplify their pains and desires. Humans go through life and we have things we want and desire and things we don't like about our current situations. We try and solve this problem and usually we fail, things get difficult so we fail at solving the problem at first. Something that humans usually do in these situations is mental gymnastics to try and dim down their desires, dim down their dreams. It's your job as a copywriter to go in and find these pains and desires that exist inside the human brain and bring them to life. Your job is to ignite those flames inside the human mind their pains and desires and bring them back to the forefront of the readers mind so they become strong and cause the reader to take steps.

Opportunities and Threats

The more foundational the opportunity or threat the more likely someone is to pay attention to it. So if it is a threat to your physical safety for example you're probably going to prioritise that instead of learning how to do some new copywriting tactic. You simply need to identify which one of those things is the most important and then use those to present an opportunity or a threat related to that particular idea around something that your avatar cares about. There's a few things to keep in mind, you can combine elements. You don't just have to present one opportunity or threat you can mix them. Some of the best copywriting in the world mixes these elements and stacks them on different levels.

Its always important to do thorough research before you begin any copywriting

Control Beliefs

There are a few things that are universal, you certainly want them to believe that you are a credible source. You want them to believe that the solution that you recommend is actually going to work for them. But also there will be different beliefs you have to create and influence in their mind depending on each piece of copy that you write. So you need to understand generally how to create a belief and to influence the belief inside the mind of the reader.

Now it's going to be a little bit different for each piece of copy you write, each situation, each brand. There are certain things that they need to believe in order to take action and you need to define those things when you sit down and do your analysis before you actually write your copy.

Establish Authority First

Once you have got the reader all excited about discovering whatever valuable information you are offering on your opt in page, you want to remove any fear they may have about the quality of the information they are going to be receiving. This is done by demonstrating authority and building trust. Especially as a lot of the readers who may be attracted by your opt in page aren't familiar with you or your product/brand. You can demonstrate authority by showing your track record, or the businesses you are helping with their track record.

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