Target Market
Your target market is the defined group of people who is going to get the most out of this product or service. Ask yourself, what attributes do all the best customers have in common? If you just sit down and write to a general vague audience, you are going to impact people on a very superficial level. But if you can pick a defined target audience, you can tailor your words to match them and you can impact them and create spec work that connects with their inner most thoughts and feelings in a way that really truly inspires them.
Picking a Target Market
Usually the big three markets to choose from are health , wealth and relationships and there is a bunch of sub niches or sub target markets underneath those. When first starting out when picking your niche you are not indefinitely tied to that market. You are not married to that market. This is really your discovery stage and until a client starts paying you in a particular market you are not tied down to any particular market just because you chose it as a market to work in. Think about what market you would enjoy to work in and go from there and remember you can always go into another market as long as you do the research.
What makes a good Market?
Almost all niches are good and all niches are usually based around a dominant human desire. Just be aware of dying niches such as newspapers for example or niches where the customers don't have enough money to buy the product. .
Worried about competition?
Competition is rarely a problem this is because most people are lazy, most people aren't intelligent, mand most people fail to innovate. However if you stand out from the crowd you never need to worry about the competition. Although remember you still are competing against other copywriters.
Global Markets and Local Markets
How do you get in front of people who are actively searching for solutions to their problems or searching for information. In this day and age when humans have a problem or a desire they tend to search for information about that problem or desire online. They might search for the information using a search engine such as Google or Bing or they might search through social media platforms such as YouTube or Facebook. There are a bunch of places now where you can go out and start searching.
Its always important to do thorough research before you begin any copywriting
For Additional Information
Email danielstrategicpartner@yahoo.com